PG Diploma Marketing Management (PGDMM)PGDiploma Marketing Management (PGDMM) enriches the student's qualification byproviding Assam Down Town University certificate as a part of DualCertification.Marketing Management is a business discipline focusedon the practical application of marketing techniques and the Management of afirm's marketing resources and activities. Marketing managers are oftenesponsible for influencing the level, timing, and composition of customerdemand in a manner that will achieve the company's objectives.Marketing Management therefore encompasses a widevariety of functions and activities, although the marketing department itselfmay be responsible for only a subset of these. Effective marketing strategiesplay the keyrole in the success and growth of any organisation. Semester 1 Sub CodeDetails110Human Resources Management102Leadership & Organisational Behaviour103Communication113Management Information Systems101Business Government & SocietySemester 2 Sub CodeDetails125Strategic HR126Enrichment-Training & Development127Recruitment-Selection & Retention128Enterprise Resource & Planning129Labour Laws
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